A George Barna study was published in January and February of 2010 covering the implications that our economic struggle has on the church. Take a look a the numbers:
- Three out of four adults say that they have personally affected by this economy
- 48% of adults have reduced their giving to non-profits (excluding churches)
- 29% of adults have reduced their giving to churches
- 1/4 of those who reduced their giving to churches, reduced it by 20% or more
The study offers this advise, already learned by many churches out of necessity and experience:
“The implication is that church and non-profit leaders should prepare for another lean year. Response to this reality suggests avoiding high-risk and untested fundraising efforts and communicating effectively with constituents. In addition, consider proactive financial management, including adjusting income expectations. Avoid using traditional financial projections as reluctant donors are likely to cut back on the number of organizations and frequency of their support. One of the fundamentals is relentlessly addressing six donor motivations including: operating efficiently, featuring the compelling cause at the core of your work, communicating the urgency of the need, nurturing personal relationships with donors, demonstrating transformational impact, and helping contributors feel a sense of personal benefit from giving. These appear to be as important as ever as donors scale back their giving.”
Information gathered from:
www.barna.org